Ideation

In the context of social media, ideation means generating, developing, and refining ideas for content, campaigns, and strategies to engage audiences across digital platforms. Individuals or teams come together to brainstorm unique concepts that are in line with the trends they see in their audience and with what they believe to be the best strategic fit for the content, campaigns, or strategies they are part of. This is largely a collaborative and somewhat joyous effort.

If you have ever been part of a brainstorming session, you know that the first step is for everyone to throw out ideas, no matter how wild or off-base, with the understanding that something can be done later to make them more feasible if the need arises. Individuals or teams in the context of social media can engage in this creative act in several ways. Brainstorming is the most favored technique, with recent research affirming what common sense already told us: the more ideas that individuals and teams come up with during a session, the better the chance that some of those ideas will be original and worth pursuing.