Layouts

In the context of social media, layouts refer to the structured arrangement of visual and textual elements within a post, profile, or platform, interface. How well (or poorly) a post is laid out plays a critical role in how it is perceived by an audience; this term encompasses everything from the placement of images, videos, and captions in posts to the structure of user profiles to the overarching visual strategies of creators and brands. Lay out a post well, and it will garner more attention and engagement; lay it out poorly, and it will be side-scrolled past with little thought.

There are even platforms and apps now that offer options for pre-designed layouts to make posts more easily customizable. The 'evolution' of social media trends also seems to be influencing how (and how much) layouts are being discussed in the design community.