Backlink Strategy

The process of acquiring backlinks, or hyperlinks, from external websites that direct users to your site's profile, posts, or associated webpages in order to improve visibility, authority, and overall reach, is known as Backlink Strategy. In the context of social media, driving traffic to your profile from external sources is often considered part of a 'link building' strategy for increasing visibility in search engines. A good Backlink Strategy is beneficial for SEO, but more importantly, it signals to a variety of digital audiences (including search engines) that your content is shareable, valuable, and compelling.

In terms of execution, a Backlink Strategy could theoretically look something like this: 'Create content that other users or brands want to link to. When users link to your content, it drives traffic profile-wards and signals that your content should be included in search results. Do this enough and with enough variety in tactics and you will get a 'Backlink' that helps establish your authority and increase your reach within social media.