Post Analytics

Post Analytics is the gathering, measuring, and interpreting of data and metrics concerning the performance and impact of individual posts on social media platforms. It helps users, brands, and marketers understand how their content is rubbing off on their target audience and hitting the marks they want it to. At its most basic, this could involve a look at good old-fashioned posts and to what extent people are engaging with them.

But 'engagement' can mean many things on many different platforms, and what kind of engagement is happening, or not, can be a window into optimizing your content strategy. To get a handle on this, you might want to check in on the following indicators: Likes, Comments, Shares, Saves, Impressions, Reach, Click-Through Rate (CTR), Engagement Rate, Video Views, and even on some platforms, who’s not liking or commenting (Negative Engagement).