Community Manager

In the context of social media, a Community Manager is a professional who builds, nurtures, and manages the online presence of a brand, organization, or individual. This is a person actively engaged in fostering a sense of community among the followers and fans of a brand on various social media platforms. The Community Manager does not just stay on the surface of the online presence; they dig deep to understand the kind of conversations in which their audience wants to engage.

Community Managers do a kind of work that is at once performative and deeply foundational; they carry out the role and responsibilities of an ideal online citizen in a time when there is no clear playbook for working in that way. And they do all this while securing and protecting the online reputation of the brand with which they work.