Target Audience

Within the realm of social media, when we refer to a 'Target Audience,' we mean the precise group of individuals that a brand, business, or independent content creator seeks to engage through their online posts, campaigns, and advertisements. A Target Audience can be identified along several well-established demographic lines, including but not limited to age, gender, and location. In addition, most brands and businesses have a well-defined set of interests and behaviors that align with the essence of what they do that also form part of their Target Audience profile. These factors shape not just why someone might be inclined to either follow a brand or business on social media or make a purchase in direct response to a social media post but also essentially guide the kinds of content, visuals, timing, and overall presence a brand should have on social media if it's seeking to meaningfully connect with this particular group of individuals.