Content Curation

Content curation in the context of social media involves the processes of finding, collecting, and organizing a variety of relevant, valuable, and engaging content from many external sources to present to a well-defined target audience on social media platforms. Instead of creating original material from beyond-the-screen, content curators filter the massive amount of online content through their themselves-into-their-screen personas. They select and package the content that best aligns with and represents their brand and audience interests.

Successful content curation helps maintain a consistent social media presence. It fosters community engagement as much as thought leadership. Though content curation used to be seen as the poor man’s way of maintaining a blog, doing it in an ethical way, with credit to the original creators and relevant call-to-actions, can position individuals or brands as a rich resource in their niche.

Content curation is a strategy that saves time and effort, while still bringing fresh perspectives to the social media feeds. Hearing from creators with different opinions mixes it up for audiences. Failing to do so would lead to a filtered, dangerous content environment.

Knowing audience engagement metrics help content curators understand what type of content resonates most with their followers.