Platform Engagement Metrics

The following numbers offer a look inside the level of interaction, engagement, and affection your audience has for your content across the platforms:

Likes

Comments

Shares

Direct messages

Clicks

Video views

Saves

Retweets

Replies

Mentions

Reactions

When it comes to social media, these numbers let you know what’s going on with the people who are supposed to be your new best friends. They tell you if these folks are doing more than just looking at your pictures, and they help you understand what’s behind their eyeball movement when it comes to your content.

Strong audience interest and satisfaction can be implied by high engagement metrics, while low metrics can point to a need for improvement in targeting, content quality, or posting strategy.

Moreover, how people engage with a platform varies by social media channel, as each platform might use different parameters (like 'saves' on Instagram or 'shares' on TikTok) to gauge user interaction.

A post's visibility is also determined by how engaging the average user finds it, which is based in large part on what kind of interactions they have with it. This means that they are also a vital component in figuring out the visibility of the algorithms that (should) show people the posts they most want to see.

Grasping and following these metrics allows us to gauge how well our social media campaigns are doing; identify what’s trending; test out new kinds of content; and set all kinds of good, better, and best goals for not just growing our audience in the here and now but also for retaining them in a really critical way with the kinds of posts that ensure our business’s online presence is maximally potent.