Facebook Ads

Facebook Ads are the paid advertisements one finds on Facebook. They allow any business, brand, organization, or person to reach a targeted audience through a truly enormous platform—when one includes Facebook's affiliate companies like Instagram and Messenger, it amounts to well over 2.5 billion people worldwide (Statista, 2019). As such, Facebook's potential reach is many times bigger than that of any television, newspaper, or journal ad. Another part of the promise of Facebook Ads (as compared to those analog media) is that they can be made to actually work inside the Facebook platform (and on its affiliate platforms), driving user engagement, generating sales, getting app installs, and otherwise hitting desired marks along the advertiser's customer journey. Facebook gives its advertisers detailed and fast-acting tools to measure the success of their ads.Vertex, a Facebook marketing partner, has outlined what makes the medium distinctive. First, there is the sheer size of Facebook's user base. Second, the platform offers a combination of pay-per-click and cost-per-impression bidding options that allow advertisers to set sensible budgets and pay only for results they want. Finally, Vertex emphasizes the part of the medium that makes it 'impressions' rather than just 'ads one sees': Facebook's powerful and precise targeting options allow actors from any ad's life cycle to get in touch with the people most likely to appreciate what they're doing.