Boosting

In the context of social media, boosting is a paid promotion strategy. When businesses, content creators, or individuals want increased visibility and engagement with a specific post, story, or piece of content that they've already published on a social media account, they can pay to promote it. This process allows the content to reach a much larger audience than it would through natural engagement alone.

Post boosting is popular on platforms like Facebook and Instagram, where it is particularly easy to accomplish. Users or businesses can pay to 'boost' posts and then target those posts to very specific audiences. These can be segmented based on a wide range of factors such as demographics, interests, locations, and even behavior.

Indeed, behavior-based audits are part of the post-boosting process on Facebook and Instagram. In essence, it's a way to pay for even more fine-tuned audience precision. Boosted posts generally appear within the targeted users' feeds and are often labeled as 'Sponsored' content.

Compared to more advanced advertising campaigns available on social media platforms, post boosting is an entry-level approach to paid promotion. An individual with a modest amount of technical knowledge could certainly accomplish this task with ease. And as such, it's a very accessible option for small businesses, entrepreneurs, or individuals.