Keyword Density

Keyword density indicates the ratio or percentage of a certain keyword or key phrase that appears in a specific piece of content, like a social media caption, post, or bio, compared to the overall word count. It is a vital metric in the social media marketing and search engine optimization (SEO) strategies that dictate how well a piece of content can be found and engaged with. On social media platforms like Instagram, Twitter, or LinkedIn, content appears in front of users based on algorithms.

These algorithms are influenced by keywords. So, if you're looking to promote the message of a piece of content to a certain intended audience, usage of salient keywords becomes very important and plays a determinative role in content appearance. For instance, what if a social media marketer has to content-create and then content-push for a company that produces fitness supplements?

Well, they would want to closely tailor some of their word-use to certain fitness-related keywords like 'workout,' 'training,' or 'exercise. ' Still, they have to be careful not to cross a line into what is often referred to as 'keyword stuffing,' because nowadays, that's a tacky tactic that can get your content penalized and then taken down several pegs in the visibility rankings.