Feedback Collection Tools

These instruments frequently comprise poll and survey instruments, as well as analytic tools for comments and reactions. Some of them also include sentiment tracking, which is done these days with remarkable accuracy using artificial intelligence. Another common type of 'social media management' tool is the automated chatbot, which can only be viewed as an impoverished form of communication (in terms of reply richness, variety, and in-the-here-and-now quality) compared with the kinds of direct message interactions that people can have on Twitter, for example.

For delving into how the public perceives us, there is nothing better than audience analytics. When we want to understand public perception and gain insights that we can act on, we look to these analytics. They are vital for a number of reasons. First, if the public is upset with our content, we need to know why and how to fix it (and yes, that happens sometimes). Second, if the public isn’t engaged with our content, we should understand why that is and what to do about it (again, this happens).

Feedback Collection Tools offer a smooth integration into social platforms and may consist of either standalone tools or features that are inherent to the platforms themselves. These may include, but are not limited to, the following:

Polls and question stickers on Instagram Stories

Survey tools on Facebook

Poll options native to Twitter

Artificial intelligence and machine learning may also be harnessed by Advanced Feedback Collection Tools to gather and analyze gargantuan amounts of audience data. These data may come from any number of sources. In any case, the tools use them to identify the kinds of trends that will provide posts, campaigns, advertisements, and overall social media presence with the kind of feedback loops that will make them work better.