Collab

A partnership or joint effort between two or more individuals, brands, influencers, creators, or organizations in the sphere of social media allows for the creation of content that is often aimed at increasing visibility and engagement across platforms. Within this context, a 'collab,' short for collaboration, seems to have very few limits: co-creating a video; co-hosting a live stream; partnering for giveaways; appearing in each other's content; or working on some shared campaign, for instance. Most significant, perhaps, is the very basic premise upon which a collab rests.

It is mutually beneficial. And why wouldn't it be? A collab allows all the parties up in the mix to leverage one another's audiences.

And why would anybody do anything in the first place unless it allows them to reach more people? On the business end, you might think of a collab as a not-very-sneaky way of increasing your organic reach and heightening your social proof. On the individual level, you might also think of a collab as a networking opportunity.

If you're an influencer and your brand quite literally pays off, then why not turn your 'friends' from the previous Instagram point into potential co-workers? Again, on both levels, this is an opportunity with very few downsides.