Paid Promotions

Paid promotions comprise any advertised or marketed content on social media platforms for which individuals, businesses, or organizations pay to have their posts, ads, or messages seen by a selected audience that extends beyond the organic reach that content would have otherwise enjoyed. These forms of advertising or marketing commonly use the tools or programs that the platforms themselves make available, such as Facebook Ads, Instagram Promotions, and the like. Yet, what are the real advantages of these paid promotions, and what can they do for a brand or an influencer?

For starters, we have to understand that the 'paid' part really is the key difference. When it comes to ingredients, the base level, or the 'organic' level, enlisting posts via 'like,' 'share,' or 'comment' is the way to go. It's all about interaction.

And this form of interaction is crucial because it is how an audience gets via an algorithm to closer engagement with the brand or influencer. Altogether, paid posts are serious business—and can either scale up quickly or work in tandem with the organic publicity grassroots-level interaction that we're talking about.