Polls

In the context of social media, polls are interactive features that can be found on various platforms such as Instagram, Twitter, Facebook, LinkedIn, and others. They allow for a user to pose a question to their audience, along with several possible answers, and then invite the audience to vote on which of the answers they prefer. Polls can be found on most of the major social media platforms, and they work in almost the same way across all platforms.

You ask a question, give some options, and let people vote on what they like best, or what they think is true, or whatever the context of the poll may be. You might use a poll just to find out what your audience thinks about something (as a kind of informal survey). But the main two reasons you might have for using polls are (1) to get your audience more engaged with your content—because they really do like to vote on things and share what they think, and (2)—to get some insight into your audience’s preferences.

Whether it’s a brand trying to gather some market intelligence or just a regular person trying to figure out what they should do this weekend, polls can help in both situations.