Demographic

The term 'demographic' in the context of social media refers to the specific characteristics and attributes of a group of people that make up an audience or user base interacting with a platform, brand, or content.

These group characteristics enable us to define and categorize individuals based on certain elements. You know the ones I mean; they're the first ones to come to mind when you think about the most basic ways to categorize people. The main factors include:

1. Age

2. Gender

3. Location

4. Education level

5. Income

6. Occupation

7. Relationship status

8. Ethnicity

9. Cultural background

10. Interests and behaviors

When you think about it, any social media marketer worth their salt should have a pretty good handle on not just what demographics their brand audience has but also what content those individuals find valuable, what platform (among the multitude of options) they prefer, and how to communicate with them in a way that creates a stronger connection—and subsequently better ROI.