Monetization

In the realm of social media, monetization pertains to the generation of revenue from one's presence on various platforms, such as Facebook, Instagram, or TikTok. This can occur in multiple ways. Most obviously, some users might create content for a platform and get paid directly for that content.

Someone who is very popular on YouTube, for example, might be part of YouTube's Partner Program, which allows creators to earn money based on how many people watch their videos and how much those viewers interact with the videos. Even videos that you wouldn't necessarily think of as high-quality content (like an unboxing video) might get a creator on YouTube some serious revenue. In the same way, TikTok has a Creator Fund from which a popular user might earn a substantial income.

Even Instagram has Badges that a popular user (think someone with maybe a million followers) might receive in trade for doing live events for the fans who would pay to see him or her perform live. (Those are trade, work-related, or labor-income situations: you render a service; you get money for that service. ) Additionally, even if you don't get paid directly from the platform, a monetization strategy might involve signing up for a diverse array of sponsorships, partnerships, or affiliate programs; using those to promote the kind of stuff you might impromptu rave about on a live video or in your Instagram stories; or enacting any number of similar trade-work scenarios.