Insights

In the realm of social media, 'insights' means the collection, analysis, and presentation of data, metrics, and performance trends that relate to user engagement, content reach, audience behavior, and platform activity. The nature of this feedback makes it incredibly valuable to individuals, brands, or businesses seeking to understand the performance of their social media strategies. While social media as a whole offers up a vast amount of data, certain platforms—like Facebook, Instagram, Twitter, LinkedIn, and TikTok—have taken it upon themselves to offer their users built-in analytics tools.

These can measure an incredible range of data points and, in 'bartering' for user attention with other platforms, generally deliver very clear insights concerning how and to what extent content is performing, as well as who on the other side of the screen is interacting with that content.