Podcast

Podcast: A podcast is a digital audio or video program intended for on-demand consumption, usually delivered in episodic format, that can be streamed or downloaded from platforms like Spotify, Apple Podcasts, or other podcasting services, and is used on social media as an engaging content format and a marketing tool for building brand visibility; in a social media context, podcasts act as extended storytelling formats that complement the shorter content creators, influencers, and brands post, providing an opportunity to dive deeper into a given subject and showcasing the expertise of the individuals or organizations doing the 'podcasting. ' Indeed, the term 'podcasting' has become almost synonymous with the act of storytelling—and storytelling is, hands down, one of the best ways to build a personal brand in the modern economy.