Evergreen Content

Content that is easy to find on social media platforms isn’t necessarily content that is relevant to a viewer. Such content could be trending posts, viral memes, or event-based promotions that serve no purpose the moment an individual sees them unless the individual is currently engrossed in the particular trend, meme, or event. Post a day or week late, and the individual ignores your meme or event promo.

Those types of posts aren’t evergreen. They don’t serve a purpose beyond the moment of viewing. Evergreen social media posts, on the other hand, serve the viewer’s purpose long after the first viewing.

These are posts whose relevance, value, and 'remember-ability' endure over time and provide silence-breaking distraction along the way—such as a stair step leading into or out of a room, a parting bud, or a full flower. Evergreen posts retain their snippet's worth if one should happen upon it again.