Custom Hashtags

In the realm of social media, Custom Hashtags signify one of the great successes of user-generated content and the power of the public to shape a platform's culture. Created by individuals, businesses, brands, organizations, or influencers, these one-of-a-kind tags act as personalized signposts for not just ordinary content but also as a way to promote what might be called 'extraordinary' or 'sticky' content that is meant to grab a viewer's or reader's attention. The content thus tagged finds its audience because the tag almost always describes the content in some way, too.

Hashtags operate on the principle of near-instantaneous feedback. As soon as one uses a hashtag, one can see on the various platforms where it has been used what kind of dialogue is now taking place around that hashtag, thus providing a public with a real-time sense of what is important to the now socialized within the hashtag itself.