Content Analytics

Content Analytics is the process of gathering, measuring, and interpreting performance data and audience interactions concerning the content shared on social media. For marketers, influencers, and businesses, it offers a solid foundation for constructing their social media strategies and for optimizing their content. When they share content, they want it to be engaging, reachable, and effective, so they use Content Analytics to see what resonates with their audience and to determine if their social audience is even an audience worth having.

This isn’t just about members of an audience liking content; it’s about the deeper engagement we’ve seen with video content and the possible re-engagement that can happen with a piece of content if it’s shared multiple times. Content Analytics is both an art and a science. It’s using gut feelings about what’s going to be popular and a set of A/B tests that help ascertain which video performables are the most mesmerizing video performables.

It’s also a good way of using numbers to see where your audience is most likely to be watching content.