Content Approval Process

The Content Approval Process is the systematic and structured workflow used by people, teams, or organizations to ensure that content is okay to be published. The 'Content' in question could be text, images, videos, captions, hashtags, or some other form of media. The 'Approval' is what ensures that any content being shared on social media platforms is in line with a brand's guidelines, a company's marketing strategy, and legal (or at least safe) content standards.

The process might involve a large cast of characters, including (but not limited to) content creators, editors, managers, legal teams, and compliance officers. After being told that a piece of content is okay to post, a content creator or social media manager might go ahead and schedule it or post it in real-time. If it's a live event, for instance.

Tools that might help with this process are social media management platforms, collaboration apps (think Slack), and project management software (think Asana).