Brand Consistency Strategy

The deliberate and systematic approach a business or organization takes to ensure that its visual identity, messaging, tone of voice, values, and overall brand persona are presented consistently and coherently across all social media platforms and digital touchpoints is known as a Brand Consistency Strategy. This strategy is concerned with aligning every element and aspect of a brand’s presences, from the way they use their logo and the color palette they employ to the graphics, typography, and style of the all-important caption that accompanies a post. It also concerns the post format, the hashtags that are used, and even the way that customer interactions are handled. The point of all this is for a brand’s audience—current, potential, or somewhere in between—to be able to instantly recognize that something is 'them' when an element is encountered, and to engender trust, familiarity, and even loyalty by maintaining that element in its appointed place throughout the brand’s many and various contact points.