Social Listening Tools

Digital platforms or software solutions known as Social Listening Tools are designed to help individuals, brands, marketers, and organizations monitor, analyze, and interpret the conversations, trends, and sentiments that occur across the various social media channels and online platforms. Who's having the conversation? Where's the conversation happening?

And what are these 'publics' saying? For brands and organizations, being in the know—and being able to see the virtual 'gates of their digital fortress'—is critical. Tools range widely in terms of features, from the ability to perform a simple keyword/hashtag search across several platforms (obviously not real-time insights, but at least a way to make sure your digital ears are somewhat tuned to what's going on with your brand online, across borders and time zones) to powerful platforms capable of tracking discussions about a brand, product, or even industry in real time.