Follower Growth

Follower Growth is the measurable increase in the number of individuals who subscribe to or follow a social media account over a specific period, but more importantly, it indicates the account's increased reach, influence, and popularity within a given platform or network. When it comes to social media, accounts have users who voluntarily opt in to stay updated on the account's activities, posts, updates, and engagements. Those users are the account's followers, and when it comes to analyzing either a personal or business presence on social media, followers are a key metric.

Whether you are an individual with a personal brand, a public figure, or a business, having followers means your presence is known. If Follower Growth is a simple direction upwards, then that is desired. However, if an individual's presence is known but only has a handful of followers, that upward direction is not something to covet.

After all, having more followers is usually seen as a sign that an account is doing something right.