Display Network

The term 'Display Network' refers to a group of websites, apps, and platforms that work with advertising networks to show ads. In the case of social media, these ads are often visually enticing—images, videos, or rich media that capture your attention—and are served to you because the ad network thinks you're relevant based on what it knows about you and your online behavior. Why is this important?

For marketers, the Display Network is an opportunity to expand the reach of a campaign past just the social media platform itself and onto adjacent digital real estate. It could be an Extension for Google Ads or part of Facebook's Display Network (through the Audience Network), but in either case, the ads shown have a decent chance of being engaging because the platforms utilize a staggering amount of data to decide what kinds of people do and don't make sense for a given ad. For us to engage with.