In-App Engagement

Engagement in apps, in the context of social media, pertains to the various forms of interaction among users, the platform itself, and its content. This can be viewed in somewhat of a hierarchy, with the base level being the app's very own features. Users can perform a variety of actions—liking, commenting on, and sharing posts—that occur within the app, with the app's interface serving as the border between the internal and the external.

Relatively speaking, in-app engagement can be very closely measured; we can't measure off-app engagement as easily, and we tend to call it 'interaction' when we discuss it. Posts can be tagged, others can be invited to participate in a user's space, and all can occur in fairly privacy-protecting ways. In-app engagement is a critical metric that social media platforms and marketers use to gauge audience interest and overall user retention.

High levels signify that not only is the audience consuming content, but they are also doing so in a manner that indicates significant brand loyalty.