Backlink

In the realm of social media, a backlink is a hyperlink located on a different website or social media platform that points back to your own content, whether that's your actual social media profile, an illustrious post, or an external website connected to you. These hyperlinks are, quite simply, one of the most powerful tools at your disposal for driving traffic to your content and enhancing your visibility, not to mention your credibility, across multiple digital channels. Backlinks from authoritative sources, or at least those that are highly relevant to your audience, are potent.

They signal to all sorts of algorithmic gatekeepers that your content is worth paying attention to and, in some cases, worth serving up at the top of someone's search engine results page (SERP). If you work hard enough and long enough at getting the right kinds of backlinks, your content is likely to enjoy higher visibility and, in many cases, a higher level of 'trustworthiness,' which is a critical component in any SEO-pathway.