Audience Growth

In the context of social media, audience growth refers to the steady process of increasing the number of followers, fans, subscribers, or connections on a social media platform or across multiple platforms over time. It expands the reach and visibility of a profile, brand, business, or content creator. Attracting new people who want to engage with and follow your accounts is what audience growth is all about.

Of course, the size of your online community is only part of the story. What truly matters is the strategy (or perhaps the combination of strategies) that you implement to effect this growth. We think that this strategy is somewhat clear: create high-quality content that is interesting and shareable; engage in a consistent and authentic way with the folks who already follow you; make good use of the advertising tools; participate in the trending conversations that make sense for you; and optimize all of your content with effective (and, increasingly, smart) SEO techniques.