Content Pillar Strategy

The Content Pillar Strategy, in the context of social media, is a means of organizing content around essential themes or topics that are central to a brand's identity, goals, and audience interests. If a brand were to use this strategy, it would serve as a framework for the brand to create a consistent type of message across various platforms. The content, in this case, would span different types—educational, entertaining, promotional, and community-focused.

This strategy is suitable for brands that want to streamline their content creation and planning processes. The pillars ensure that the brand is still covering a wide range of relevant and valuable content that does lead to the types of key business objectives that brands usually hope to achieve with their social media presence. The objectives are things like increasing engagement, driving website traffic, and boosting brand awareness, but this strategic approach also covers content that serves to foster relationships with the audience.