Visuals

In the rapidly developing world of social media, visuals denote any form of visual content used to attract, engage, and communicate with an audience throughout social media platforms. This ranges from the tried-and-true (images, videos) to the more dubious (augmented reality elements or filters). For brands trying to stake a claim on social media, the visual imperative is even more pressing.

Platforms like Instagram and Pinterest are arenas for visual competition almost as much as they are for social interaction. To not just exist but to thrive in that space, brands must make themselves not just seen but also remembered—a feat increasingly dependent upon visuals. Which, again, brings us back to the visual storytelling.