Content Optimization Tips

Content optimization takes on a more nuanced meaning when it comes to social media, as the whole social media world is algorithm-driven. Each social media platform has its own specific performance metrics. Moreover, even within a specific platform, different content types have different key performance indicators (KPIs). Thus, the way to 'win' each platform is really about technical know-how, and that’s the world where content optimization tips live. These tips and insights are actionable, and they can be applied with the precision of a scalpel. When you think about them too long, though, they can be quite anxiety-inducing! As such, I wanted to see if I could get a handle on this situation vis-à-vis social media optimization. Of course, the only way to optimally perform in a platform's ecosystem is to know that ecosystem. That's where this post and its sources come in!