Follow Unfollow

The social media growth strategy or behavior known as Follow Unfollow is frequently used by individuals, influencers, brands, or businesses. It involves the user following another account, first and foremost, to gain the attention, engagement, or even reciprocal follow-backs from the followed account. This often occurs on the following public platforms: Instagram, Twitter, and TikTok.

After the followed account has served its purpose, it may be unfollowed without much notice or explanation. Accounts that are followed for the purposes of Follow Unfollow are, however, not mutual engagements; the following is inauthentic. Still, many critics have pointed out this kind of following is often a precursor to spamming.

Follow Unfollow has become infamous at this point for the kind of message its sending about social media. Indeed, it is sometimes said to send a not-so-good message about what kind any user is employing if they are using @ Follow Unfollow.