Email Marketing Campaign

An email marketing campaign, in the context of social media, is a strategic and coordinated effort to reach an audience through targeted emails. These emails serve specific purposes and deliver specific messages. They aren't random communications sent to anyone and everyone. In fact, some would argue that email is actually more intimate than social media because people have to choose to allow you into their private email space.

When done right, an email marketing campaign folds beautifully into a brand's social media strategy. Messages shared on platforms like Facebook, Instagram, or Twitter are essentially billboard ads. The brand has little control over how the message is presented once it leaves the brand's hands. But message control is one of email's strengths. By using email to reinforce the teachings of the 'Three E's,' a clear and actionable strategy emerges within the campaign. The teachable content is the same in both mediums, but from here on out, the emails offered inside the campaign take the lead.