Curation

In a social media context, curation refers to the process of finding, selecting, organizing, and sharing content that is relevant, valuable, and engaging for a particular audience—often with the goal of enhancing a social media presence, amplifying community interactions, or asserting a personal or brand identity online. This practice—which, to be fair, not too many of us do particularly well or even attempt to do with any seriousness—embraces content that falls under certain skill-set categories, proverbial niches; it can include articles, posts, images, funny cat videos, or other media created by anyone other than oneself. Curation as practiced on social media attempts to strike a balance between the curator’s original content—that which is not simply a repost or retweet—and that which is shared from third-party sources.

The act of curating social media content is one that might be undertaken alongside a library of sorts (think Pinterest), with ample time and toiling over that which one's hypothetical or real-life audience might find to be engaging content.