Content

In social media, the term 'content' refers to any form of media, information, or creative material that is produced, shared, and consumed across social platforms—such as Facebook, Instagram, TikTok, and Twitter—with the aim of conveying messages and engaging audiences. This is why 'content creation' has become so critical—if you aren't creating content, you are at a competitive disadvantage. But it’s even deeper than that.

You can have a content strategy, and you can execute that strategy, but if your content isn’t resonating on some level with your target audience, you are wasting time and resources. Unlike the previous decade, when the internet evolved into an online 'blogosphere,' we now find ourselves in an era of the 'Content-Driven Internet.