Click Through

Within social media, the term 'click-through' refers to when a user clicks on a hyperlink, button, or call-to-action element that is part of a post, ad, story, or profile, and goes to another part of the digital universe, like a website, product page, landing page, or any kind of external content. This is often seen as a primo way to measure the performance of a post or an ad. When it comes to socially-driven metrics, 'click-through' is one of the most important, if not the most important.

You can like a post, but you won't necessarily turn around and engage with a brand or a product after you've done that. And then there's 'click-through rate. ' This is also often understood as a percentage of the total audience that might see a post or an ad and then turn around and actually click on it.

Gaining a grasp on these two basic but very important concepts of post performance can be really useful if you work in businesses, agency, or platform-level brands and are trying to understand how to make clicks happen more frequently.