Engagement

Measurable interactions that users have with the content you post on the social platforms like Instagram, Facebook, Twitter (now X), TikTok, and LinkedIn make up what is known as engagement. Engagement includes a series of actions that serve as clear indicators of audience interest and involvement with your content and that also serve as extremely valuable metrics for assessing just how successful your social media campaigns and strategies are. Actions that count as engagement encompass a wide range of kinds and intensities of interaction but are typically the kinds of things that a viewer might do if they were to really enjoy or at least be somewhat interested in the content you’ve made.

The best example of this is a viewer liking your content. And then there are other actions, like commenting on it or even sharing it with their friends, that count for even more powerful forms of engagement, because you know that someone is really taking the time to express interest in or enjoy the content you’re putting out there.