Brand Guidelines

In the social media arena, the term 'brand guidelines' refers to an all-encompassing and authoritative set of rules and standards that define how a company should present itself on various platforms. And while there is no universal template that all brands must adhere to, there are certain commonalities that appear across the vast majority of brand guidelines.

The first of these is visuals. Brand guidelines typically serve as a reference point for how the aforementioned company's visuals should appear across the aforementioned platforms. This includes logos, colors, fonts, images, and even types of visuals that are appropriate versus inappropriate (like, say, using stock images of people in a 'natural' setting when your business is about fostering human relationships via a dating app). Consistency here is key because not only do you want to be recognizable across the various platforms, but also, quite frankly, you want to look good. And looking good (in a professional way, of course) is one of the surefire ways of building a cohesive user experience, as well as a 'trust' factor that can get dollar bills flowing your way.