Algorithm

Set of complex, ever-evolving rules, instructions, and calculations Platform automatically determines content shown to users Set of data influences what content is shown to users, in what order, and at what time, based on various factors such as Relevance, popularity, user behavior, and platform-specific goals. Analyzes and interprets content visibility. Ranks posts.

Prioritizes paid advertisements. Recommends friends or accounts to follow. Decides whether user posts go viral.

Does enhance user experience by filtering out irrelevant or low-quality content. Algorithms create filter bubbles and echo chambers. Frustrate users or brands whose content doesn’t align with the platform.

Do influence visibility, reach, and interactions.