Platform Features

Social media platform features are the specific tools, functions, and capabilities a social media platform provides that enable its users to interact with content, connect with one another, and accomplish various goals, like communicating, creating content, or doing business. These features can be as basic as enabling a user to like or comment on a post, but they can also be quite advanced and include things like live streaming, story creation, hashtag integration, and analytics dashboards. For business users, there are features for post scheduling and ad management.

For everyday users, there is stuff like algorithm-curated feeds that determine what content will be shown, when, and to whom; and group and community forums. All these various features—young and old, basic and advanced, personal and business-oriented—are supposed to help the platform's users engage with some content in a meaningful way. And by 'meaningful way,' I mean that the user is supposed to somehow engage with the platform itself while engaging with the content (and in this sense, the by-products of platform engagement are data, data, and more data).