Competitive Social Insights

In the social media context, Competitive Social Insights is the strategic process of not just watching from the sidelines, but really seeing the ways in which competitors behave and perform on social media, and then doing some deep thinking about all that to come up with real, actionable knowledge.

It's not unlike what most people do every day when they're trying to make sense of the world. Except, instead of trying to figure out the hidden ways in which people are plotting in order to take over or improve the famous 'social' part of the infamous 'social contract,' businesses are generally trying to tap into the secret, impenetrable sauce of their competitors' social media marketing minds.

Elements that form the basis for insights include not just what kind of content is being shared, but how often, when, and on which platforms; what kinds of conversations brands are having with their audiences; who their audiences are; and what kinds of relationship dynamics are at play between brands and their audiences. Businesses are also listening to the kinds of things other people are saying about their competitors in order to get a better handle on these dynamics.