Mobile Ads

Social media mobile advertising refers to the practice of delivering marketing messages optimized for mobile devices to users of social media platforms. Given the near-constant prevalence of mobile devices in our society and the unique ways each person interacts with their device, it's easy to understand why advertisers want a place in this digital ecosystem. But what exactly are these marketing messages, and how are they incorporated into the platforms on which we spend so much of our time?

The forms that social media mobile ads can take are numerous and diverse. They can be as simple as a banner call-to-action at the bottom of an Instagram feed or as immersive as a full-screen video ad that serves as the interface between the user and the next piece of content they'll encounter in their feed. Many marketers consider the 'story' format to be one of the most dynamic and engaging ad experiences, as it employs a set of variables that promise a particular kind of interaction when it comes to the user-viewer's level of attention and retention.