Marketing Insights

This information comes from a profound comprehension of the crucial social media measures and metrics that matter most, like shares, comments, follower growth, click-through rates, impressions, and reach. These are paired with the important qualitative factors that also play a part, such as the detailed sentiment analysis, content type and format preferences, and direct user feedback that together create a vivid panorama of audience behavior and preferences.

Using marketing insights, social media marketers can determine the following:

the platforms their target audience uses,

the content that resonates best,

the times that are best for posting,

the emerging trends in user conversations, and

the areas where they might improve customer relationships.

Marketers typically make decisions based on insights they gather from several different sources. Some of these insights come from tools like social media analytics platforms. Sure, you can gather your audience's insights from just basic demographic parameters, like age and gender. But to really get to know your audience, you need to dig deeper and use different methods.

At its core, marketing intelligence takes the unrefined data that is obtained from social media and transforms it into the profound, understandable, and useful knowledge that is needed to make social media a core marketing channel.