Link Building

Building links in the context of social media means creating, sharing, and promoting hyperlinks on social media with the intention of driving traffic, enhancing visibility, and performing much better with SEO. Building links needs (1) desirable destinations, (2) compelling content, (3) quality, (4) shareability, (5) visually pleasing links, (6) inside stories (with or without pictures), and (7) outside stories (with or without pictures). In terms of analytics and understanding our audience, we also need to know what kind of content they like and what kind of format they like that content in.

When it comes to link building, we don't want to just get people to click on our links; we want them to want to click on our links. And when they do click on the links, we want them to land with a sense of joy and pleasure at the destination they have just reached. We also want them to share with their friends what a wonderful place they just visited.