Content Planning

The strategic process of organizing, scheduling, and managing the creation and distribution of content across social media platforms defines the term 'content planning. ' All businesses must undertake this process if they wish to maintain a consistent and engaging online presence. When we refer to businesses, however, we mean it in a broad sense; content planning is just as relevant for nonprofits, personal brands, and even political and social movements.

And although content planning might seem purely administrative, it is also a deeply creative and conceptually demanding activity because the content in question can take a dizzying array of forms, from images and videos to blog links and stories, from infographics to captions, poetry, and prose. Even apart from the question of what makes for good or relevant content, which can be a life-and-death issue in some contexts, deciding how to plan and manage the distribution of a specific piece of content and when and where to do it is another moment in which the optimal illocutionary force might be conceived and executed.