Influencer Contract Negotiations

The act of negotiating an influencer contract encompasses discussing, defining, and finally formalizing the key terms and conditions of a professional partnership established between a social media influencer and a brand, company, or agency. Most often, these negotiations center around the promotional content that influencers are paid to create and share with their followers on various social media platforms.

The talks usually necessitate quite a bit of detail and concern (if not outright, consternation) about such basic (but nonetheless crucial) narrative elements as what kind of content the influencer will create (e.g., static posts, stories, videos, or some other form of promotional material); when the influencer will create and share said material (i.e., timelines and deadlines for creation and publication); when and how the influencer will be compensated; and a lot of sometimes tedious (but always important) legal and policy matters that concern both the influencer and the brand. On the following pages, we’ll provide a detailed look at contract negotiation for influencers and at the same time offer you with those very same tips and tools that influencers themselves use when trying to figure out how to best negotiate.