Layout

In social media, layout refers to how the visual and textual elements of a post or profile are organized and structured. This includes the arrangement of images, videos, buttons, icons, and text, right down to how much white space is left for the viewer's eye to rest upon. Courting as much 'aesthetic harmony' as possible between visual elements and 'brand consistency' in textual elements seems to be the what's currently cool in social media layout.

On the individual post level, layouts can constitute anything from simple, grid-based collages on Instagram to the carousels (multi-image/high-contrast/low-text) that have replaced visually balanced infographics as the 'go-to' for a clear Instagram aesthetic; layouts can also hit a sweet spot from having random alignment to being Instagrammably aligned; they can also really pop in terms of being professionally impactful (anything from having proper visual hierarchies to being 'readable' from several yards away as one would in a gallery).