Marketing Automation

In the realm of social media, marketing automation refers to the use of technology, software, and tools to streamline and measure not just marketing tasks, but also the workflows that are specific to the social media platforms themselves. Overall, the use of these tools can increase the efficiency and the consistency of communication on these platforms. And all the while, it has the potential, of course, to increase the overall impact of not just social media campaigns but also the brands that are behind those campaigns.

Tools and technology can help marketers achieve two major things: (1) They can help marketers achieve 'consistent messaging,' meaning that with the types of tools and technology available today, marketers can achieve a better rhythm and a better routine when it comes to the basic publishing of posts. No marketer (at least, no good one) wants to just sporadically drop a bomb of sorts onto social media platforms and then go quiet for weeks. That isn’t in line with the presence part of the 'P's' of marketing.

Thus, tools and technology can also help marketers 'scale' their efforts.